Most sales problems
are really planning problems.
If your pipeline is inconsistent, your close rate is unpredictable, or your team is chasing the wrong deals - you don't need to sell harder. You need a plan. StartNew builds you one, tailored to your market and stage.
Sell to the right people,
not just anyone who'll listen.
The most common sales mistake isn't a bad pitch - it's pitching to the wrong prospect. A well-defined target customer profile lets you qualify leads faster, spend less time on deals that won't close, and write messaging that converts.
StartNew generates a specific customer profile for your business: who they are, what they care about, what objections they'll raise, and which channels they use.
Pick the channels that
match your business model.
Direct outbound, inbound content, partnerships, product-led growth, inside sales - there are many ways to build a pipeline. The right mix depends on your price point, sales cycle length, and where your buyers actually spend their time.
Your sales plan includes a channel strategy built around your specific product and market - not a generic list of tactics that works for someone else.
Revenue projections
you can actually defend.
A sales forecast isn't a wish list - it's a model. Backed by your pricing, conversion assumptions, and deal velocity, a real projection tells you how much pipeline you need to hit your number and what levers to pull when you're behind.
StartNew generates revenue projections tied to your business plan - so your sales targets and financial model stay in sync.
Your sales plan as part
of your full business plan.coming soon
A sales plan sitting in a separate document is a sales plan that gets ignored. StartNew connects your sales strategy directly to your business plan - it's a section, not a silo. Lenders and investors see a coherent story from market opportunity to go-to-market to financial projections.
What your sales plan coverscoming soon
FAQ (common questions)
What's the difference between a sales plan and a marketing plan?
A marketing plan focuses on generating awareness and leads - getting potential customers to raise their hand. A sales plan focuses on what happens after that: how you qualify, engage, convert, and retain those prospects into paying customers. They work together but solve different problems. StartNew generates both as part of a connected strategy.
Do I need a sales plan if I'm a solo founder?
Especially if you're a solo founder. Without a plan, you'll spend time on low-value deals, inconsistent outreach, and channels that don't fit your product. A sales plan forces you to decide upfront: who to target, how to reach them, and what a winning pitch looks like. It's not bureaucracy - it's focus.
How does AI help with a sales plan?
StartNew uses your business description and market context to generate target customer profiles, channel recommendations, sales process stages, and revenue projections - all tailored to your specific business. You can then edit any section and adapt it as you learn what works.
Can I use this for an existing business, not just a new one?
Absolutely. Whether you're launching a new product line, entering a new market, or just formalising what you already do intuitively, a sales plan helps you see what's working, identify gaps, and align your team around a clear process.
Stop winging it. Start with a plan.
Join 450+ entrepreneurs using StartNew to build businesses that grow on purpose, not by accident.
Create My Sales Plan - Free