Starting a new company? Start with a plan, not a prayer.

The companies that get funded, attract co-founders, and survive year one almost always have one thing in common: they planned before they spent. StartNew gives you the full pre-launch toolkit - idea, market, and business plan.

AI identifies a viable company concept in your chosen market
Full SBA-ready business plan generated in one click
Financial model, team structure, milestones, and go-to-market
Start My Company Plan - Free

Most new companies fail before they launch

It's rarely a bad product that kills a new company. It's premature spending - money on development, marketing, or staff before the business model is validated. Without a plan, there's no forcing function to answer the hard questions first.

Who will actually pay for this? How much should we charge? What does the first year of cash flow look like if growth is slower than expected? What's the minimum viable team to launch?

A business plan forces you to answer all of these - before you burn through savings.

What a new company plan must answer

A business plan for a new company is different from a plan for an established business. You don't have historical revenue to point to - so every section has to make the case that the opportunity is real and the team can execute.

The market opportunity
Is there a real, sizeable problem your company solves - and is the timing right?
The customer
Who exactly will buy, why they'll choose you over existing solutions, and how you'll reach them.
The financial model
Revenue projections, startup costs, break-even timeline, and funding requirements.
The milestones
What does success look like at 3, 6, and 12 months - and what metrics prove it?

StartNew builds the plan around your company

Don't fill in a template. StartNew generates a plan that reflects your specific company, market, and model - then lets you refine every section.
Executive summary
A compelling opening that captures your vision, market, and financial case in one page.
Market & competitive analysis
Specific to your industry and company type - not generic industry statistics.
Sales strategy & marketing plan
How you'll get your first customers, grow revenue, and position against competition.
Financial projections
Revenue, expenses, cash flow, and funding needs - with charts ready for investor decks.
Milestones & KPIs
Concrete 12-month goals and the metrics that will tell you if you're on track.
Build My Company Plan

Every section, done right

StartNew covers the full structure that lenders and investors expect from a new company plan.

Financial Plan

Revenue forecasts, expense projections, profit & loss, and cash flow statements - with visual charts and the ability to upload your own financial data.

About financial projections →

Sales Strategy

Where your revenue will come from, how your sales process works, which channels you'll use to acquire customers, and how you'll convert and retain them.

About the sales strategy section →

Executive Summary

The section investors read first - and sometimes only. A strong executive summary is the difference between getting a second meeting and getting ignored.

About the executive summary →

FAQ (common questions)

I don't have a company idea yet - can StartNew help?

Yes. Use the business idea generator to find a niche concept backed by market data, then convert it straight to a business plan.

Do I need financial data to generate a plan?

Not at all. For a new company with no history, StartNew generates projections from your business model and industry benchmarks. You can update them with real numbers at any point in the cloud editor.

Is this good enough for an SBA loan or angel investor?

The plan follows the format and structure lenders and investors expect, including all required sections. It's a strong starting point - most founders spend a few hours refining it before submission.

Plan it before you build it.

Join 450+ entrepreneurs who used StartNew to go from "I want to start a company" to a fundable plan - without a consultant.

Start My Company Plan - Free